Every way your message can appear

These are the places a plan can put your message. You do not have to choose. Tell us what you do and where, and your plan says which ones fit.

Radius works in partnership with MTN Nigeria to book mobile advertising on its network.

Not every channel suits every budget or every goal. Your plan says what is possible, and you pay nothing until you approve it.

Messages

Texts and rich messages that go straight to a phone.

SMS
A short text sent to phones in the area you choose. It works on every phone, smart or not.
Good for: Offers, reminders, opening days and event dates.
SMS with a free-to-open link
A text with a link to your page or video. Where the network allows it, the link is free to open, so people with no data can still see it.
Good for: Menus, catalogues, short videos and sign-up pages.
Two-way SMS
A text that people can answer, for example by replying YES to hear more.
Good for: Finding out who is interested before you follow up.
Rich message
A message with pictures, buttons and quick replies, on phones that support it.
Good for: Showing a product, or giving people a button to tap.
Location-triggered message
A message sent when people are close to a place you choose, such as your shop or the venue of your event.
Good for: Walk-ins today, event days and shopping streets.

Banners and alerts where people already look.

In-app message
Your logo, banner or message inside the network's own phone apps, with a link to your page.
Good for: Staying in front of people who check the app every week.
Push notification
A short alert on the lock screen or in the notification tray that opens your page when tapped.
Good for: Time-limited offers and reminders.
Banner on entertainment pages
A banner at the top or middle of the network's entertainment and content pages, linking to your page.
Good for: Brand awareness and launches.
Welcome-page display
A page shown to people before they carry on, with a button to your page.
Good for: Bigger launches that need a lot of attention.
Suits larger campaigns. Ask us what is possible.

Moments people already notice: a call, a balance check, a recharge.

USSD and service messages
Your short message added to the notes people already open, such as after a call, a balance check or a recharge.
Good for: Reaching people at a moment when they are looking at their phone.
Ad ringback tone
People who agreed to it play your short audio advertisement to callers instead of the usual ring.
Good for: Campaigns where a voice and a jingle do the work.
Suits larger campaigns. Ask us what is possible.

Bigger formats for bigger launches.

On-screen phone message
A message shown on the phone's first screen while it is being used.
Good for: Getting noticed at a moment when people are paying attention.
Suits larger campaigns. Ask us what is possible.
TV spot
A short spot during a television programme that the network is part of.
Good for: Big brand moments for larger advertisers.
Suits larger campaigns. Ask us what is possible.

People take an action, such as answering or installing.

Rewards and surveys
People choose to answer a short survey, watch your content or tap your link, and get a reward for it.
Good for: Learning what people think, and collecting sign-ups.
App-install campaign
People are invited to download your app. Ask us how installs are counted and paid.
Good for: Getting a new app onto phones.
Suits larger campaigns. Ask us what is possible.